What we did for them:

B2C

Revival Recordings utilized our B2C platform to activate a new record album for the band AVOID. Only sponsoring one race, Revival leaned hard on social media to build excitement for the new album and gain fans for the band. The band gained even more reach by having two songs included in the soundtrack for NASCAR Heat 5 and singing the national anthem before the Las Vegas truck race in March 2021.

PARTNERSHIP HIGHLIGHTS

Built Excitement for New Album

Revival Recordings employed a social media strategy that incorporated

NASCAR and Joe Graf Jr as an influence to reach a broader audience for AVOID's new album. The record label recognized that hard rock and NASCAR fans are an instant hit.

NASCAR Heat Featured Track

AVOID was awarded the contract to create the lead song for NASCAR Heat 5.

The band also had a second song included in the game's soundtrack. The game included the AVOID paint scheme as an option when driving as Joe Graf Jr or as an Al car if playing as another driver.

National Anthem

AVOID was invited to sing the national anthem before the Bucked Up 200

Camping World Truck Series race at Las Vegas Motor Speedway on March 5, 2021.