Case Study
How Fixing Your Website’s UX Can Increase Conversion
Explore how Eat Sleep Race expanded from tuner car culture into NASCAR by partnering with fgrACCEL. Through B2B and B2C strategies they grew their client and consumer base launched Fast Kids Club for young race fans and became a go-to merchandiser for NASCAR drivers.
fgrACCEL
Nov 6, 2025
What we did for them:
B2B, B2С
Eat Sleep Race used our platform to expand their client base from the Drag Racing and tuner car world to NASCAR. Eat Sleep Race used our B2C platform to launch their Fast Kids Club, their line of best-selling books and apparel for babies up to young children.
PARTNERSHIP HIGHLIGHTS
Increased Consumer Base
Eat Sleep Race entered into an agreement to handle all merchandising for fgrACCEL driver clients. By hosting the drivers' online stores, Eat Sleep Race gained exposure to more NASCAR fans.
Expanded Client Base
fgrACCEL worked with Eat Sleep Race to expand its network of NASCAR drivers.
Eat Sleep Race offers hands-off merchandising to drivers -- from design to store management to shipping -- so drivers can focus on what they do best.
Growing the Next Generation of Race Fans
fgrACCEL used its connections in NASCAR to help Eat Sleep Race launch its Fast Kids Club line of books and apparel for infants through young children. Fast Kids Club lets kids get in on the action through apparel just as trendy as what their race-fan parents wear and educational board books.
