Case Study
How Fixing Your Website’s UX Can Increase Conversion
Discover how Bucked Up skyrocketed from a regional favorite to a national powerhouse by leveraging NASCAR driver Joe Graf Jr for B2C and B2B growth. This strategic move boosted brand awareness expanded retail partnerships and drove exponential sales in a competitive energy drink market.
fgrACCEL
Nov 6, 2025
What we did for them:
B2C and B2B
Bucked Up is the fastest-growing energy drink on the planet. Bucked Up utilized our B2C and B2B platforms to expand brand awareness and increase its number of retail partners. BU expanded brand awareness and increased the number of its retail partners. BU has also integrated a strong social media marketing program centered on our race car driver as an influencer and brand ambassador.
PARTNERSHIP HIGHLIGHTS
Brand Awareness
Bucked Up created a strong social media marketing plan centered around Joe Graf Jr as an influencer and brand ambassador. Bucked Up differentiated itself in a heavily saturated market by focusing on what makes it -- and its driver - stand out from the crowd.
Increased Market Share
When Bucked Up first signed on as a sponsor of Joe Graf Jr, their distribution was mainly regional. By increasing demand through their exposure to NASCAR fans and utilizing the NASCAR B2B platform, Bucked Up grew into a national brand. You can now find Bucked Up in major grocery and convenient stores throughout the country
Exponential Sales Growth
As a result of increased brand awareness, market share and demand, Bucked Up has grown from a small energy drink company to one of the top brands in its category.
