What we did for them:

B2C and B2B

G-Coin™ brings gold into the digital age, expands its use, and creates new opportunities for financial inclusion.

Unlike cryptocurrencies, G-Coin is a digital representation of a real asset. We have combined the best qualities of traditional gold - stability, security, and value confidence - with the benefits of digital currency innovation. This gives you the freedom to send and receive value instantly, securely, and at no cost from the convenience of your mobile phone.

PARTNERSHIP HIGHLIGHTS

Product Launch at Circuit of the Americas

G-Coin wanted to make a splash with its partners and investors when the app was ready to launch. They scheduled their first sponsored race to coincide with the app's release date and invited their partners and investors to watch the race from a suite at the Circuit of the Americas track.

Gold Giveaway

To encourage app downloads, Joe Graf Jr and G-Coin partnered on a number of giveaways. The most exciting was $1,000 worth of g-coins to one one lucky person who downloaded the app.

At-Track Fan Engagement

G-Coin didn't want to only target their partners when the app launched; they also wanted to reach potential customers. They took advantage of a robust fanzone at Circuit of the Americas to talk to fans about the advantages of stable coin versus cryptocurrency and hand out branded goodies throughout the race weekend.