fgrACCEL logo in black featuring a clean, modern wordmark design on a transparent background.

Orlando Magic

Explore fgrACCEL’s partnership with the Orlando Magic, combining courtside activations, hospitality experiences, and digital media strategies to elevate brand engagement in the NBA.

Close up of the Orlando Magic team logo featuring a blue basketball with stars on a black and white circular background.
Close up of the Orlando Magic team logo featuring a blue basketball with stars on a black and white circular background.
Group of Orlando Magic players in white uniforms walking together on the court during a home game.
Group of Orlando Magic players in white uniforms walking together on the court during a home game.
Orlando Magic player in a blue uniform smiling and celebrating during an NBA game with teammates in the background.
Orlando Magic player in a blue uniform smiling and celebrating during an NBA game with teammates in the background.

Challenges.

Challenges.

The NBA is one of the most competitive sports platforms for sponsorship, with brands constantly fighting for visibility and meaningful fan engagement. The challenge was to create a unique activation strategy that cut through the noise while aligning with the Orlando Magic’s culture and passionate fan base.

Solutions.

Solutions.

fgrACCEL developed an integrated marketing program that utilized courtside visibility, digital campaigns, and experiential activations throughout the Amway Center. By combining premium suite hospitality with exclusive player partnership programs, brands were able to build authentic connections with fans and clients while enjoying measurable exposure both in the arena and online.

Wide view of the Amway Center arena during an Orlando Magic game showing the court, scoreboard, and crowd.
Wide view of the Amway Center arena during an Orlando Magic game showing the court, scoreboard, and crowd.

Results.

Results.

The collaboration produced significant growth in brand recognition, engagement, and fan loyalty. Partner brands achieved heightened visibility through game broadcasts, social media reach, and live activations. The results reaffirmed fgrACCEL’s ability to merge entertainment, sports, and strategic marketing into campaigns that drive real results and long-term brand value.

“

Working with fgrACCEL was seamless from start to finish.They built a partnership that connected our brand with millions of engaged fans nationwide. Every activation had purpose, strategy, and measurable results.

Ed Rensi

Former CEO, McDonald’s USA and partner brand executive

MORE Works

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SoFi Stadium

Home to the Los Angeles Rams and Chargers

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

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NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.