fgrACCEL logo in black featuring a clean, modern wordmark design on a transparent background.

NASCAR

Discover how fgrACCEL drives powerful brand connections through NASCAR from trackside activations to strategic sponsorships that fuel fan engagement and measurable results.

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.
NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.
Multiple NASCAR race cars speed side by side down the Talladega Superspeedway track with fans watching from the grandstands.
Multiple NASCAR race cars speed side by side down the Talladega Superspeedway track with fans watching from the grandstands.
NASCAR Craftsman Truck Series drivers race tightly together during a high-intensity lap at the track.
NASCAR Craftsman Truck Series drivers race tightly together during a high-intensity lap at the track.

Challenges.

Challenges.

NASCAR’s unique challenge lies in balancing its deep rooted heritage with the evolving expectations of modern fans and sponsors. Brands entering the sport must find ways to stand out across hundreds of touchpoints, from car liveries and track signage to digital activations and hospitality experiences, without losing authenticity.

Solutions.

Solutions.

fgrACCEL worked closely with NASCAR properties and partners to craft campaigns that merge tradition with innovation. Through tailored sponsorship strategy, data driven storytelling, and experiential activations, we positioned brands for maximum exposure and engagement. This included race day VIP experiences, digital fan campaigns, and multi platform sponsorship rollouts designed to connect both in person and online audiences.

NASCAR Cup Series cars drive in formation under bright lights at Daytona International Speedway during a night race.
NASCAR Cup Series cars drive in formation under bright lights at Daytona International Speedway during a night race.

Results.

Results.

Our NASCAR collaborations delivered high impact visibility and measurable results, increasing brand recall, driving fan interaction, and building long term partnerships within one of America’s most passionate sports communities. The campaigns not only energized fans but reinforced NASCAR’s role as a premier platform for brand storytelling and growth.

“

Working with fgrACCEL was seamless from start to finish.They built a partnership that connected our brand with millions of engaged fans nationwide. Every activation had purpose, strategy, and measurable results.

Ed Rensi

Former CEO, McDonald’s USA and partner brand executive

MORE Works

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

New York Rangers and Pittsburgh Penguins face off on the ice during an NHL game at Madison Square Garden with a packed crowd in the arena.

MSG

The world’s most iconic arena, Madison Square Garden, delivers unmatched brand visibility through sports, entertainment, and live event integration in the heart of New York City.

New York Rangers and Pittsburgh Penguins face off on the ice during an NHL game at Madison Square Garden with a packed crowd in the arena.

MSG

The world’s most iconic arena, Madison Square Garden, delivers unmatched brand visibility through sports, entertainment, and live event integration in the heart of New York City.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.