fgrACCEL logo in black featuring a clean, modern wordmark design on a transparent background.

MSG

Partnering with Madison Square Garden offers premier exposure in one of the most recognized venues in the world through immersive activations, signage, and VIP experiences that reach millions of fans annually.

New York Rangers and Pittsburgh Penguins face off on the ice during an NHL game at Madison Square Garden with a packed crowd in the arena.
New York Rangers and Pittsburgh Penguins face off on the ice during an NHL game at Madison Square Garden with a packed crowd in the arena.
Madison Square Garden interior with the ice illuminated and the jumbotron displaying the New York Rangers logo before a hockey game.
Madison Square Garden interior with the ice illuminated and the jumbotron displaying the New York Rangers logo before a hockey game.
Full arena view of Madison Square Garden during a live New York Rangers game with fans filling every seat.
Full arena view of Madison Square Garden during a live New York Rangers game with fans filling every seat.

Challenges.

Challenges.

In an arena that hosts over 320 events each year, including NBA, NHL, and world-class concerts, brands face the challenge of standing out amid constant activity and elite competition for fan attention.

Solutions.

Solutions.

fgrACCEL developed a multi-channel activation strategy that blended on-site branding, hospitality integration, and digital engagement across live sports and entertainment. Partner brands were seamlessly woven into the fan experience before, during, and after events enhancing visibility and affinity.


Exterior of Madison Square Garden at night lit up in red, white, and blue lights with the Empire State Building glowing in the background.
Exterior of Madison Square Garden at night lit up in red, white, and blue lights with the Empire State Building glowing in the background.

Results.

Results.

Through premium placements, curated VIP experiences, and creative campaign execution, partners achieved measurable increases in brand recognition and engagement within one of the most influential venues in the world.

“

Working with fgrACCEL was seamless from start to finish.They built a partnership that connected our brand with millions of engaged fans nationwide. Every activation had purpose, strategy, and measurable results.

Ed Rensi

Former CEO, McDonald’s USA and partner brand executive

MORE Works

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.