fgrACCEL eRacing launched in 2023 with a two-driver team in the eNASCAR Coca-Cola iRacing Series. In this premier iRacing series, 40 of the world’s best iRacers compete over a 10-month season. The racing may be virtual, but the prizes and partner exposure is very real. All eNASCAR Coca-Cola iRacing Series events are streamed live on NASCAR.com and eNASCAR.com, as well as iRacing’s Facebook, Twitch and YouTube channels.
As the official eSports series of NASCAR, eNASCAR attracts a diverse audience of traditional and eSports fans. eNASCAR sponsorship offers unique and engaging sponsorship activations — from primary sponsorships to associate sponsorships to PSAs — that provide valuable ROI at an attractive price point. As a sponsor, your brand will be alongside some of the biggest brands in the US.
116K average viewership
320K average minutes watched
76.4K average impressions
42.9K average reach
A US Navy veteran, Joey Brown is one of a handful of veterans making his return to the Coke Series for 2023. A three-time winner in the early years of the championship, Brown took an extended break from sim racing before branstorming his way through the Road to Pro and earning the 2022 Contender title.
One of iRacing’s most prolific race winners in public events, Garrett Manes finally earned his eNASCAR license in 2021 and has been a consistent presence ever since. His sophomore season saw clear progress from his rookie year, as he posted six top-10s to improve tot 15th in the final championship standings.
