fgrACCEL logo in black featuring a clean, modern wordmark design on a transparent background.

Wawa

Discover how fgrACCEL elevated Wawa through sports marketing partnerships, impactful activations, and high-engagement fan experiences that strengthened brand loyalty and reach.

Wawa logo featuring bold red text with a yellow flying goose above the letter “w” on a black background. Recognizable branding for the popular gas station and convenience store chain.
Wawa logo featuring bold red text with a yellow flying goose above the letter “w” on a black background. Recognizable branding for the popular gas station and convenience store chain.
Wawa gas station canopy lit up at night with glowing lights over multiple fuel pumps, creating a clean and well-lit fueling area. Highlights Wawa’s 24-hour convenience for customers.
Wawa gas station canopy lit up at night with glowing lights over multiple fuel pumps, creating a clean and well-lit fueling area. Highlights Wawa’s 24-hour convenience for customers.
Top-down view of an assortment of Wawa hoagies on white background, with various fillings including turkey, ham, lettuce, tomato, and chicken salad. Emphasizes Wawa’s made-to-order deli sandwich options.
Top-down view of an assortment of Wawa hoagies on white background, with various fillings including turkey, ham, lettuce, tomato, and chicken salad. Emphasizes Wawa’s made-to-order deli sandwich options.

Challenges.

Challenges.

Wawa is a beloved regional brand with a strong customer base, but their challenge was expanding awareness beyond traditional retail touchpoints. With growing competition in convenience and quick-service food, Wawa needed a way to stay top of mind and connect with fans in moments of excitement, loyalty, and energy. The goal was to build cultural relevance in sports environments where fans are emotionally invested.

Solutions.

Solutions.

fgrACCEL activated Wawa across key sports properties with strategic branding, athlete integrations, and high-visibility placements. Through racing partnerships, on-site activations, in-venue signage, and creative storytelling, Wawa’s personality and products were brought directly to fans. The approach blended brand authenticity with sports passion, creating organic touchpoints that strengthened recognition and loyalty.


Daytime view of a Wawa gas station and convenience store featuring fuel pumps under a large canopy and a bright, modern storefront with red signage. Captures the full-service Wawa experience including fuel and food offerings.
Daytime view of a Wawa gas station and convenience store featuring fuel pumps under a large canopy and a bright, modern storefront with red signage. Captures the full-service Wawa experience including fuel and food offerings.

Results.

Results.

The partnership delivered meaningful boosts in brand visibility, strengthening Wawa’s presence across new markets and reinforcing loyalty within existing regions. Engagement increased through on-site activations, digital integrations, and broadcast visibility. Wawa’s sports partnerships helped position the brand as a fan-favorite choice, deepening emotional connection and driving measurable lift in awareness and reach.

“

Working with fgrACCEL was seamless from start to finish.They built a partnership that connected our brand with millions of engaged fans nationwide. Every activation had purpose, strategy, and measurable results.

Ed Rensi

Former CEO, McDonald’s USA and partner brand executive

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SoFi Stadium

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Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

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NASCAR

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NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

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LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.