fgrACCEL logo in black featuring a clean, modern wordmark design on a transparent background.

GTechniq

Discover how fgrACCEL positioned Gtechniq as a leader in automotive protection through sports marketing partnerships, creative activations, and high-impact visibility across top motorsport environments.

Side-angle view of the Gtechniq brand name in large white 3D letters mounted on a black wall. Sleek and professional signage for the high-tech car care company.
Side-angle view of the Gtechniq brand name in large white 3D letters mounted on a black wall. Sleek and professional signage for the high-tech car care company.
Wide shot of various Gtechniq detailing products including GWash, Citrus Foam, Crystal Serum, EXO, C5, and more arranged on a shelf. Showcases the brand’s full range of car care solutions for cleaning, protection, and enhancement.
Wide shot of various Gtechniq detailing products including GWash, Citrus Foam, Crystal Serum, EXO, C5, and more arranged on a shelf. Showcases the brand’s full range of car care solutions for cleaning, protection, and enhancement.
Close-up of a Gtechniq Smart Surface Science tire cover next to a glossy red car door, highlighting the brand’s focus on advanced automotive surface protection. The logo features hexagon outlines and bold white text.
Close-up of a Gtechniq Smart Surface Science tire cover next to a glossy red car door, highlighting the brand’s focus on advanced automotive surface protection. The logo features hexagon outlines and bold white text.

Challenges.

Challenges.

Gtechniq operates in a highly competitive automotive care market where numerous detailing brands claim superior performance. Their challenge was breaking past niche recognition and reaching a broader audience of passionate car owners, motorsport fans, and enthusiasts. Gtechniq needed authentic visibility within environments where precision, performance, and vehicle protection truly matter.

Solutions.

Solutions.

fgrACCEL aligned Gtechniq with premier motorsport platforms to showcase the brand’s technology in action. Through strategic car placements, paddock visibility, team integrations, and event-day activations, Gtechniq became directly associated with high-performance environments. Branded content captured real application scenarios, while on-site fan experiences and VIP access strengthened awareness and trust.

Red Gtechniq logo on a white background with the tagline “Smart Surface Science” in all caps. Clean and modern branding for a leading car detailing and surface protection company.
Red Gtechniq logo on a white background with the tagline “Smart Surface Science” in all caps. Clean and modern branding for a leading car detailing and surface protection company.

Results.

Results.

Gtechniq saw significant increases in brand recognition, fan engagement, and credibility within the automotive and motorsport communities. Strategic placement and storytelling amplified digital reach, boosted product interest, and positioned Gtechniq as the go-to choice for enthusiasts seeking professional-grade vehicle protection. The partnership elevated the brand’s prestige and expanded its influence far beyond the detailing market.

“

Working with fgrACCEL was seamless from start to finish.They built a partnership that connected our brand with millions of engaged fans nationwide. Every activation had purpose, strategy, and measurable results.

Ed Rensi

Former CEO, McDonald’s USA and partner brand executive

MORE Works

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SoFi Stadium

Home to the Los Angeles Rams and Chargers

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

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NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.