fgrACCEL logo in black featuring a clean, modern wordmark design on a transparent background.

Bucked Up

Discover how fgrACCEL partnered with Bucked Up Energy to amplify brand presence through strategic sponsorships, athlete collaborations, and fan-driven activations across major sports platforms.

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.
Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.
A person seated at SoFi Stadium holds a Bucked Up Energy White Gummy Deer can in one hand and a stadium-branded plastic cup in the other, wearing a bright blue “Bucked Up” t-shirt. The focus highlights the energy drink branding and casual game-day vibe.
A person seated at SoFi Stadium holds a Bucked Up Energy White Gummy Deer can in one hand and a stadium-branded plastic cup in the other, wearing a bright blue “Bucked Up” t-shirt. The focus highlights the energy drink branding and casual game-day vibe.
Interior view of SoFi Stadium with multiple LED screens prominently displaying the Bucked Up Energy logo across several levels of seating. The image emphasizes major sponsorship visibility and brand presence in a professional sports venue.
Interior view of SoFi Stadium with multiple LED screens prominently displaying the Bucked Up Energy logo across several levels of seating. The image emphasizes major sponsorship visibility and brand presence in a professional sports venue.

Challenges.

Challenges.

Bucked Up Energy faced the challenge of standing out in a crowded energy drink market already dominated by long-established brands. They needed a way to connect authentically with younger, performance-driven audiences while maintaining credibility across both fitness and motorsport communities.

Solutions.

Solutions.

fgrACCEL developed a comprehensive partnership strategy that integrated Bucked Up into major sports properties and athlete-driven campaigns. Through impactful car branding, VIP hospitality activations, and cross-platform content, Bucked Up became synonymous with energy, adrenaline, and authenticity.

Close-up of two Bucked Up Energy drink cans on a countertop, featuring the Rocket Pop and Miami flavors with bold antler logos and vibrant label designs. The image captures the brand’s dynamic flavor lineup and colorful packaging.
Close-up of two Bucked Up Energy drink cans on a countertop, featuring the Rocket Pop and Miami flavors with bold antler logos and vibrant label designs. The image captures the brand’s dynamic flavor lineup and colorful packaging.

Results.

Results.

The partnership generated national visibility, fan engagement, and measurable growth in brand recognition. Bucked Up Energy established a strong foothold within the motorsport and fitness markets, increasing social reach, event attendance, and on-site conversions while reinforcing its position as a lifestyle performance brand.

“

Working with fgrACCEL was seamless from start to finish.They built a partnership that connected our brand with millions of engaged fans nationwide. Every activation had purpose, strategy, and measurable results.

Ed Rensi

Former CEO, McDonald’s USA and partner brand executive

MORE Works

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.