fgrACCEL logo in black featuring a clean, modern wordmark design on a transparent background.

Aspen Dental

See how fgrACCEL helped Aspen Dental amplify its brand through sports marketing, on-site activations, and premium visibility that connects with millions of passionate fans.

Aspen Dental logo featuring a stylized blue "A" above the brand name and the tagline “simply easier” in lowercase text. Clean, modern branding for the national dental care provider.
Aspen Dental logo featuring a stylized blue "A" above the brand name and the tagline “simply easier” in lowercase text. Clean, modern branding for the national dental care provider.
Exterior of an Aspen Dental office during early evening, with bright signage, blue awnings, and large promotional windows advertising free exams and X-rays. Highlights the welcoming and accessible design of Aspen Dental clinics.
Exterior of an Aspen Dental office during early evening, with bright signage, blue awnings, and large promotional windows advertising free exams and X-rays. Highlights the welcoming and accessible design of Aspen Dental clinics.
Group of Aspen Dental staff members in white coats jumping with excitement outside an Aspen Dental clinic, celebrating in front of the building’s signage. Captures a positive and energetic team culture focused on patient care.
Group of Aspen Dental staff members in white coats jumping with excitement outside an Aspen Dental clinic, celebrating in front of the building’s signage. Captures a positive and energetic team culture focused on patient care.

Challenges.

Challenges.

Aspen Dental needed to expand brand awareness in competitive healthcare markets where trust and recognition drive patient decisions. With countless dental providers and corporate chains competing for attention, the challenge was establishing Aspen Dental in spaces where consumers are emotionally invested and receptive. They needed a scalable way to connect with diverse audiences and reinforce their message of accessible, reliable care.

Solutions.

Solutions.

fgrACCEL positioned Aspen Dental inside major sports environments through strategic branding, venue visibility, and community-driven activations. By integrating the brand across racing events, team partnerships, and live fan experiences, Aspen Dental connected with consumers at moments of excitement and loyalty. Messaging was reinforced through signage, hospitality, driver collaborations, and customized event touchpoints that made the brand feel both approachable and memorable.

Horizontal Aspen Dental logo in navy blue on a transparent background, with a clean and professional typeface. Simple branding element for use in digital or print formats.
Horizontal Aspen Dental logo in navy blue on a transparent background, with a clean and professional typeface. Simple branding element for use in digital or print formats.

Results.

Results.

Aspen Dental achieved measurable increases in brand recognition, trust, and engagement across target markets. Sports partnerships expanded their reach to millions of fans, boosted digital interest, and strengthened their position as a national leader in dental care. The activations generated meaningful impressions, improved local market visibility, and reinforced Aspen Dental as a brand that shows up for its communities.

“

Working with fgrACCEL was seamless from start to finish.They built a partnership that connected our brand with millions of engaged fans nationwide. Every activation had purpose, strategy, and measurable results.

Ed Rensi

Former CEO, McDonald’s USA and partner brand executive

MORE Works

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SoFi Stadium

Home to the Los Angeles Rams and Chargers

Close up of three Bucked Up Energy drink cans placed on the turf at SoFi Stadium with a football helmet and SoFi branded football in the background.

SoFi Stadium

Home to the Los Angeles Rams and Chargers

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

NASCAR race cars speeding around the track with the NASCAR logo overlayed, showcasing the energy and excitement of professional stock car racing.

NASCAR

Accelerating brand partnerships through high-octane experiences, fan engagement, and innovative sponsorship activations within America’s most iconic motorsport platform.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.

LET’S WORK TOGETHER

Have a brand that belongs in the spotlight? Let’s build a partnership that drives real exposure and measurable results.